We forget things. Wedding anniversaries, birthdays, solving algebra equations, where you parked, what time your appointment is next Tuesday… the list goes on and on.

In some cases, the consequences of, say, forgetting a wedding anniversary are highly undesirable. While on the other hand, forgetting where you parked is a passing nuisance.

However, EHS professionals know all too well the sometimes tragic consequences of failed memories and forgotten safety information.

So, how do we promote safety in the workplace? Read on to find out.

Why we forget

Ever walked into a room and forgot why you're there? In life, all our attention is on doing. We don't try to remember everything. When we walk into a room, we're focusing on the doing (getting there) rather than the reason why.

Also, forgetting is an essential brain function, preventing information overload.

Our brains receive countless pieces of information and sensory inputs daily. If this accumulates, our mental capacity quickly enters overdrive. To avoid this, our brains routinely “clean house” and discard information no longer required.

In fact, research shows that humans forget 50% of new information within an hour. Within a week, it jumps to 90%.

In regards to safety training, these figures are not comforting. We want employees conducting tasks correctly and remembering when to wear PPE.

Moreover, it is disheartening to learn how quickly our wonderfully inspiring meeting promoting safety in the workplace will fade from the memory of our audience.

Promote Safety in the Workplace

Therefore, how do we keep the message of safety on employees’ minds?

Answer: we do the same thing companies selling products do – we advertise.

The Coca-Cola Company sells lines of soft drinks renowned worldwide. We all recognize the brand well, yet their current advertising budget is huge - almost hitting US $4 billion each year.

Since hitting the ground running in the 1920s, the Coca-Cola Company has become one of the word's largest beverage companies, with 500 drinks brands operating in 200 countries. In other words, advertising works!

All advertising strategies have one main intent: selling products and building brand reach.

With this in mind, we can promote safety for a similar effect. However, unlike the Coca-Cola company, this won’t cost us billions of dollars.

Some strategies need a greater investment, and others can be completed with minimal cost. Read on to find out our options.

1. Advertise safety

You’ll often see safety signs, banners and slogans in most manufacturing and construction sites. They are important and valuable communication tools promoting safety messages.

Moreover, they must be used in conjunction with a personal approach, as you will see in the following examples.

Use these free Health & Safety icons in your materials →

2. Do safety shares

Think about it: the accounting team meet to discuss their monthly budget to avoid monetary mishaps. Start every meeting with a brief 'safety share', even if it is a safety meeting!

A safety share only lasts a few minutes and can be about any topic. It can be work related, or about something that happened at home or during the morning commute.

The content isn’t too crucial. It's promoting safety in the workplace that's important!

3. Routinize shift meetings

Generally, shift meetings are held before work begins. The frequency is determined by its requirement – either daily or weekly. Regardless, the point is establishing a set routine to discuss safety concerns, keeping safety in front of employees.

4. Make Safety visible online

One of the most effective ways to promote safety in the workplace is through using IT.

Ideally, safety information should be right there beside financial and operations performance on corporate dashboards. For example, for many organizations including Tronox, that means in Office 365.

Having widespread visibility into safety performance–as well as widespread access to report near misses–will help keep safety front of mind for everyone.

Therefore, establish where to publish reports by asking the question: what systems do employees log into everyday? (Is it Microsoft Teams?)

Safety should be right there beside Finance and Operations on corporate dashboards.

5. Use safety signs

Firstly, and most importantly, safety signs are only used when risks cannot be controlled or avoided any other way. Nonetheless, since the introduction of safety signs in 1992, workplace fatal injuries have decreased by 50%.

When placing safety signs in the workplace, it's crucial that they're are correctly placed, and understood by everyone, from site visitors to full-time employees. For the latter, cover safety signs meanings in depth at safety training.

6. Peer to peer observation

Another great option is peer to peer behavior observation program. This program can be carried out in various ways, but the common theme is employees observing their peers undertaking a task. After completion, there is a conversation on which behaviors were safe or not.

These behavior observation programs can provide multiple opportunities daily for peer employees to converse about promoting safety.

7. Visible Felt Leadership

A very effective method to advertise safety is with visible felt leadership (VFL). However, this one requires strategy because the basis for visible felt leadership involves routine interaction of facility management and shop floor employees.

Facility management working time into their busy schedules to spend out on the shop floor or work area can be a challenge. With a VFL program, managers spend time with employees in a group setting attending shift meetings, or more importantly, with one on one interactions.

Do not underestimate the safety advertising benefit of this activity. Management spending a few minutes on the shop floor listening to and discussing safety concerns is very valuable indeed.


We have explored just a few examples to advertise and promote safety in the workplace.

By investing in a strategy routinely and consistently pushing safety messages, we move closer to our goal of every employee going home safe and well.

How SJI promoted Safety company-wide

For years, SJI collated safety data using paper forms, emails, and Excel spreadsheets. Now, read how this New Jersey utilities company updated their Safety IT to save time and put safety front of mind for everyone.


  • Bill Caldwell

    Bill Caldwell has 32 years of experience in the chemical manufacturing industry, and his role has been dedicated to health and safety for the last eighteen. Bill holds a bachelor’s degree from Mississippi State University and a Master’s Degree in Occupational Safety and Health from Columbia Southern. His current position is Senior Safety Specialist with Tronox, LLC, a major manufacturer of titanium dioxide pigment. When Bill is not working he is an avid swimmer and triathlete.

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One Comment

  • You have written the good promotion idea. But, I think we can use also other ways like safety motto or safety slogans, announcement through a sound system and by wearing safety t-shirt that mentions safety messages for everyone.

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