Welcome to the fourth of our People Behind Pro-Sapien series! In these Q&A articles, we’re speaking to members of the team to learn more about life at Pro-Sapien.

Savannah is part of the Marketing team, working on areas such as search engine optimization (SEO), social media, and content creation. (Note: Savannah was the person who came up with the People Behind Pro-Sapien series, but is now on the other side of the table being interviewed by a colleague!)

Let’s find out about Savannah’s experience at Pro-Sapien.

1.    Describe your role at Pro-Sapien and what that means day-to-day?

The way I like to describe my role to friends and family is that I create helpful content – whether on our website, the blog, social media, or through newsletters. For that, I do a lot of research, analyse our current content, identify gaps, find out what people search for on Google, speak to the team, and draw ideas from questions our customers typically have.

So, for every piece of written or digital content, there is a lot of research and data analysis behind it.

Outside that, I am quite a social bee and love organising little events at Pro-Sapien, like the recent Bake-Off or a simple board games night after work.

2.    Tell us about your background and what led you to Pro-Sapien.

Where do I start? I’m originally from Germany and studied there as well as in Portugal. Then I tried to move to Denmark but didn’t get into the university I wanted to, so I moved to Scotland instead to do my Master’s at the University of Strathclyde. There, I did a module on digital marketing where a local agency held several lectures – they then hired me, and I worked there for over three years before I joined Pro-Sapien.

I loved working for lots of different clients, but eventually, I wanted a hands-on marketing job for just one brand where I could apply everything I’ve learned. When I came across Pro-Sapien, it ticked off so many boxes and I really enjoyed my interview, so I decided to join the team.

3.    Is there something you enjoy most about working in the EHS software industry?

With marketing, you often end up in an ethical pickle where you have to sell things to people that they don’t necessarily need. EHS software, however, is about making people’s lives safer and actually better. It’s not like advertising cigarettes to a young consumer group who then develops serious health issues later down the line.

So, I feel that with my job I’m helping to create better working environments, which is rewarding. Even though the software itself is obviously very technical and “health and safety” doesn’t sound as exciting as some other industries, I’m very happy that I found a marketing niche where I genuinely feel like it can help organisations to become safer and more sustainable.

4.    How do you make sure we’re getting Pro-Sapien in front of the right audience?

I think there are two sides to that – we need helpful content but we also need to make sure it’s helpful to the right audience at the right time of their buying stage. When I started at Pro-Sapien, I spoke a lot about the “funnel” and set out to complement our existing conversion-focused content with activities that catered to earlier stages such as awareness and consideration.

So, we sat down and planned our marketing activities and content accordingly, to appeal to all sorts of people who find us. For example, we created content for those who are in the very early stages of looking into EHS software and have never heard of us, while also making sure that we regularly post informative content for those who already have an idea of their EHS software needs.

5.    If you could have dinner with one famous person, dead or alive, who would it be and why?

When I grew up, my dad was working a lot from South Africa, so my mum and I naturally spent quite some time getting to know that country and its history. Eventually, in my last year in high school, my friend and I chose to write our group dissertation on the events in South Africa before and during the 1995 Rugby World Cup and what role Nelson Mandela played in it.

Back then, I would have loved to have a conversation with him. I think he would probably still be my person of choice to have dinner with if he was alive. He’s said and done many wise things, but the quote I find most applicable to our everyday life is: “Resentment is like drinking poison and then hoping it will kill your enemies.” If someone who’s been treated so poorly and imprisoned for nearly 30 years can overcome hate, everyone else can too.

6.    You have a full day off – how are you going to spend it?

I have a million little ideas for my flat that I’d love to get started on. However, I think I’d probably rather go to the sea and spend my day off there and not fix and build stuff for a change.

Last year, we spent a lot of time on content strategy and got our LinkedIn page into good shape. This was important to support our advertising efforts, so that people could easily learn more about our company and product on several channels.

This year, something new we’re ramping up on is events. For example, we’re a Gold sponsor at HSE Excellence in Amsterdam, which I’m looking forward to attending – it’ll be a great opportunity to pick up on new trends in the EHS industry.

Looking at upcoming trends, personally, I am most excited about a shift in mindset concerning frontline workers. When planning safety on-site, it’s easy to push things on frontline workers instead of asking for their perspective. In the past, I ran a safety survey for a big chemicals manufacturer which provided so many learnings, so I’m looking forward to seeing other companies doing the same to improve their safety communication.

8.    Do you have some tips for marketers at the start of their career?

My advice to early marketers is don’t write things off straight away. I personally vowed to never do business-to-business (B2B) marketing after having endured a dry module on that during my degree, but now I’m loving it. It may sound less exciting than business-to-consumer (B2C), but once you find a niche that you like, it’s very enjoyable!

Additionally, don’t fall into the trap of comparing yourself to others. In marketing especially, this is easy to do since marketers are all about external presentation. While some people are lucky to find their specialism straight away, for others it can take a few years or different jobs before you find it. So, I’d recommend to everyone at the start of their career to keep an open mind, try out different things, and don’t get discouraged but take it as a learning if something doesn’t work out. Keep going 😊

Why not find out more about life at Pro-Sapien? And if it sounds like the kind of place you’d love to work, have a look at our careers page! See you at the next post in our People Behind Pro-Sapien series.

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